» 2 Kutuplu Pazarda Küçük Oyuncu için Fiyatlandırma Stratejileri 5

Yayinlanma Zamani: 2011-12-19 21:17:00





The regression equation is
volume = 6.58 - 5.79 index
Predictor Coef SE Coef T P
Constant 6.5842 0.5387 12.22 0.000
index -5.7852 0.5964 -9.70 0.000
S = 0.328065 R-Sq = 48.0% R-Sq(adj) = 47.5%

The regression equation is
index = 1.02 - 0.0798 volume
Predictor Coef SE Coef T P
Constant 1.02236 0.01103 92.67 0.000
volume -0.079769 0.006904 -11.55 0.000
S = 0.0222564 R-Sq = 56.7% R-Sq(adj) = 56.3%

The regression equation is
volume = 26,8 - 25,2 Index
Predictor Coef SE Coef T P
Constant 26,829 2,005 13,38 0,000
Index -25,237 2,209 -11,42 0,000
S = 0,684142 R-Sq = 56,1% R-Sq(adj) = 55,7%
Ek C.2
SKU 3

The regression equation is
contr (thsnd YTL)/ volume share = - 55011 + 77166 index
Predictor Coef SE Coef T P
Constant -55011,4 82,7 -665,13 0,000
index 77166,3 94,2 819,37 0,000
S = 36,0161 R-Sq = 100,0% R-Sq(adj) = 100,0%

The regression equation is
contr (thsnd YTL)/ volume share = - 90979 + 110745 index
Predictor Coef SE Coef T P
Constant -90979,2 179,1 -508,11 0,000
index 110745 191 579,89 0,000
S = 64,7638 R-Sq = 100,0% R-Sq(adj) = 100,0%

The regression equation is
contr (thsnd YTL)/ volume share = - 65583 + 91632 index
Predictor Coef SE Coef T P
Constant -65583,1 100,0 -655,56 0,000
index 91631,9 113,9 804,39 0,000
S = 43,5642 R-Sq = 100,0% R-Sq(adj) = 100,0%

The regression equation is
contr = - 55844 + 69308 index
Predictor Coef SE Coef T P
Constant -55843.7 92.4 -604.17 0.000
index 69307.6 96.9 715.10 0.000
S = 43.6677 R-Sq = 100.0% R-Sq(adj) = 100.0%
Ek C.3
SKU 11

Index = 0.9584
Contribution = 4.3671e+004

Index = 0.9232
Contribution = 1.6643e+004
SKU 6

Index = 0.8898
Contribution = 6.9819e+004

Index = 1.0588
Contribution = 8.8426e+004

F. Referanslar
[1] L. Phillips, Robert. Pricing and Revenue Optimization, Stanford University Press, Stanford,
California, 2005
[2] Hirshleifer, Jack. Price Theory and Applications, Prentice-Hall International, London, 1976
[3] T. Talluri, Kalyan. J. Van Ryzın, Garret. Theory and Practice of Revenue Management,
Kluwer Academic Publishers, London, 2004
[4] Özgüven, Cemhan. Analysis of Demand and Pricing Policies in Turkey Beer Market, 20041
[5] R. Harrington, Diana. Asses Pricing Model & Arbitrage Pricing Theory, Prentice-Hall, Inc.,
1987

1 A thesis submited to the Graduate School of Natural and Applied Sciences of Middle East Technical University

 


Sonraki Konu :


Duyuru

Facebook sayfamiza üye olun


Duyuru
Sitemizde güncelleme çalismalari devam etmektedir.
Görüs ve önerilerinizi bizimle paylasabilirsiniz ! mail adresimiz : endustrimuhendisligi@hotmail.com